Storing data on Dropbox? Think again and then rethink again…

Who says no one reads the fine print anymore? Dropbox currently sent an e-mail to customers with updated terms and conditions to their clients. Within these revisions it said,

"By submitting your stuff to the Services, you grant us (and those we work with to provide the Services) worldwide, non-exclusive, royalty-free, sublicenseable rights to use, copy, distribute, prepare derivative works (such as translations or format conversions) of, perform, or publicly display that stuff to the extent reasonably necessary for the Service."

With a lot of creative agencies using Dropbox as a way to transfer files among employees, this definitely caused an uproar. But do not be scared, after the immense disapproval, Dropbox quickly revised their Terms and Conditions to save their millions of loyal followers. It now states,

"You retain ownership to your stuff. You are also solely responsible for your conduct, the content of your files and folders, and your communications with others while using the Services.

We sometimes need your permission to do what you ask us to do with your stuff (for example, hosting, making public, or sharing your files). By submitting your stuff to the Services, you grant us (and those we work with to provide the Services) worldwide, non-exclusive, royalty-free, sublicenseable rights to use, copy, distribute, prepare derivative works (such as translations or format conversions) of, perform, or publicly display that stuff to the extent reasonably necessary for the Service. This license is solely to enable us to technically administer, display, and operate the Services. You must ensure you have the rights you need to grant us that permission."

Dropbox's intention was to merely cut the legal lingo out to make it more understandable to their everyday user. But it seems that they cut out too much, this simple miss-wording of their terms and conditions could cost them many customers. This is the reason why the use of copy/technical writers AND editors is crucial to releasing pertinent information into the public.

The Roy Rogers Museum has closed its doors for good.

A time in History, never to be seen again, but what a ride it was. HAPPY TRAILS TO YOU!

The Roy Rogers Museum in Branson , MO has closed its doors forever. The contents of the museum were sold at a public auction. Roy Rogers told his son, if the museum ever operates at a loss, close it and sell the contents. He complied.

Here is a partial listing of some of the items that were sold at auction:
1. Roy 's 1964 Bonneville sold for $254,500, it was estimated to sell between 100 and 150 thousand dollars.

2. His script book from the January 14,1953 episode of This Is Your Life sold for $10,000 (est. $800-$1,000).

3. A collection of signed baseballs (Pete Rose, Duke Snyder and other greats) sold for $3,750.

4. A collection of signed bats (Yogi Berra, Enos Slaughter, Bob Feller, and others) sold for $2,750.

5. Trigger's saddle and bridle sold for $386,500 (est. 100-150 K).

6. One of many of Roy 's shirts sold for $16,250 and one of his many cowboy hats sold for $17,500.

7. One set of boot spurs sold for $10,625. (He never used a set of spurs on Trigger).

8. A life size shooting gallery sold for $27,500.

9. Various chandeliers sold from $6,875 to $20,000. Very unique and artistic in their western style.

10. A signed photograph by Don Larsen taken during his perfect game in the world series against the Dodgers on Oct. 8, 1953, along with a signed baseball to Roy from Don, sold for $2,500.

11. Two fabulous limited edition BB guns in their original boxes with numerous photos of Roy, Dale, Gabby, and Pat sold for $3,750.

12. A collection of memorabilia from his shows entertaining the troops in Vietnam sold for $938. I never knew he was there. His flight jacket sold for $7,500.

13. His set of dinner ware plates and silverware sold for $11,875. The

14. Bible they used at the dinner table every night sold for $8,750.

15. One of several of his guitars sold for $27,500.

16. Nellybelle sold for $116,500.

17. A fabulous painting of Roy , Dale, Pat, Buttermilk, Trigger, and Bullet sold for $10,625.

18. One of several sets of movie posters sold for $18,750.

19. A black and white photograph of Gene Autry with a touching inscription from Gene to Roy sold for $17,500.

20. A Republic Productions Poster bearing many autographs of the people that played in Roy 's movies sold for $11,875.

21. Dale's horse, Buttermilk (whose history is very interesting) sold below the presale estimate for $25,000. (est. 30-40 K).

22. Bullet sold for $35,000 (est. 10-15 K). He was their real pet.

23. Dale's parade saddle, estimated to sell between 20-30 K, sold for $104,500.

24. One of many pairs of Roy 's boots sold for $21,250.

25. Trigger sold for $266,500.

26. Do you remember the 1938 movie The Adventures of Robinhood, with Errol Flynn and Olivia de Havilland? Well Olivia rode Trigger in that movie. Trigger was bred on a farm co-owned by Bing Crosby. Roy bought Trigger on a time payment plan for $2,500. Roy and Trigger made 188 movies together. Trigger even out did Bob Hope by winning an Oscar in the movie Son of Paleface in 1953.

It is extremely sad to see this era lost forever. These were the great heroes of our childhood, and they did teach us right from wrong, and how to have and show respect for each other and the animals that share this earth.

So it's good-bye to Roy and Dale, Gene and Hoppy, The Lone Ranger and Tonto. Farewell to Sky King and Superman and Sgt. Friday. Thanks to Capt.. Kangaroo, Mr. Rogers and Capt. Noah and all those people whose lives touched ours, and made them better.

It was a great ride through childhood. HAPPY TRAILS MY FRIENDS.

How is your presidential candidate campaigning?

It all started back in 1992, when the first campaign e-mail was sent out. Candidates are finding the internet is the most cost efficient advertising medium to spread the word to the greatest amount of people. They have now embraced Google AdWord campaigns, facebook ads, blogs, and more. But the 2012 elections will take the publicity on the internet to the next level.

Now don't get us wrong, these upcoming presidential candidates will still be out there shaking hands and kissing babies. But these presidential candidates know that every baby they kiss and every hand they shake could end up on the internet. Here are some trends you will see:

1. Reputation Management: Making sure that they look like an angel to the world wide web. This includes responding to posts that are negative toward their campaign, making sure inappropriate content does not leak out (i.e. Anthony Weiner), and also making sure that there is enough positive feedback in the web to balance the negative.
   
   
2. Advertising through video streaming: With more and more people disconnecting their cable and watching videos and television through the internet. You will not only see campaign advertisements for television, but also shorter versions for the web. Many companies will sponsor a show to get advertisement spots on streaming television shows. The advantage is interactivity, once the ad has played you are able to allow the viewer to click a link to your website to learn more.
   
   
3. Blogging: People are now starting to look more towards blogs to find the truth about campaign platforms. This is because the bloggers are generally not paid, and give more honest non-biased information. It is also quicker to spread word and less expensive than putting on the press or airing on television.

The presidential candidates will need to be at the top of their game in 2012 with the ability to reach the largest amount of voters with only a click of a button. Let us know how you feel about the upcoming presidential campaigns...

Getting The Most Out of Your Website

As you bask in the glory of a newly launched website created by Glint Advertising, you might ask yourself, now what? Having your website fully optimized in the backend code is only the start of creating perfect Search Engine Optimization (SEO) rankings.

Let's start off with a little background on SEO. Your SEO ranking determines your list placement when people search for websites. You have two types of placements: Organic and Paid. We will focus on how you can improve your SEO through organic placement (which means you don't have to spend any money!)

Website Graffiti: Know someone who owns a website? Have them post a link on their website to your website in exchange for putting them on your "partners" page. The more relevant their site is to your industry, the better. The more incoming links to your website, the higher web crawlers will calculate your site being relevant.

Keep the website updated: Having an active website cues web crawlers to search your website more often. You can accomplish this by a simple blog. Post articles relevant to your industry or recaps of recent events that your company has attended. (P.S. This article along with the rest of our blog is not only for your enjoyment, but also our SEO). Don't forget to use your tags, this will help categorize your article for search engines.

Google Analytics: Register your site with Google Analytics. This will give you an in depth analysis of the activity of your website (Number of visitors, pages viewed, and even where they came from.) For example, you may see a lot of people are visiting your "About Us." Buff this page up by adding links to other pages in your website. People view websites differently, where one person sees a link another may not. It is always good to give your users a variety of ways to access the different pages within your site.

These are only a few things you can do to help with your SEO. If you would like more suggestions, give us a call, (817) 616-0320. We will gladly analyze your website and inform you on how we can help improve your Search Engine Optimization.

Breakfast with the Rear Admiral

April marks the 100th anniversary of Naval aviation and the Fort Worth business community rallied to hear more over a breakfast event hosted by the Combined Area Councils of the Fort Worth Chamber of Commerce. Chair of the North Area Council Board and President of Glint Advertising, Craig Lloyd, attended the event and couldn't say enough about the humble inspiration delivered by speaker, Rear Admiral John "Chris" Sadler, Commander, Naval Air Force Reserve.

Events like this help open the eyes to a variety of lives, industries and careers that you may not touch on a daily basis. It brings us great comfort to know we have military leadership that is strong, experienced and recognizes the contributions and combined efforts of those operating in civilian life.

In addition, the stories shared by Rear Admiral Sadler were quite interesting and gave the audience good reason to start the day with a chuckle and smile. It's a good reminder that our military although strong, decisive and stern, also come with great personality.

To learn more about this event or upcoming events with the Fort Worth Chamber, visit www.fortworthchamber.com or call Glint Advertising President and Board Member, Craig Lloyd at 817-616-0320.

Women Influencing Business

"It's not often you find yourself surrounded by strong and empowered business people who also overwhelmingly make the business man feel like a minority," said Craig Lloyd, President of Glint Advertising. At a recent event held by "Women Influencing Business," a group of the Fort Worth Chamber of Commerce, our fearless leader was not only one of a handful of men in the room, but one of many influential business people. Included in the audience was mayoral candidate Betsy Price, Cynthia Sadler with Frost Bank (incoming Chair), Julie Hunter (outgoing Chair), and program speaker Col. Kim Olson, USAF (retired), among others.

This event was especially close to our hearts since "Grace After Fire," who's Executive Director is Kim Olson, is also a client of Glint. This event identified significant milestones that have been achieved by women, was inspirational and brought light to issues that women still face today. "It was a great event and helped reinforce that the work we provide for our non-profit partners makes significant impact," said Lloyd. This was confirmed by the emotional response after viewing the premier of the Grace After Fire video that Glint produced in addition to contributions made after the event.

To learn more about Grace After Fire, visit www.graceafterfire.org and discover how you can help our women veterans. Visit www.glintadv.com, or call 817-616-0320 to learn why our non-profit partners like us and the services we provide. Featured in the photo above, Marilyn Gilbert, Executive Vice President, Fort Worth Chamber of Commerce; Cynthia Sadler, Chair, Women Influencing Business and Craig Lloyd, President, Glint Advertising.

Glint President Appointed To Northwest Metroport Chamber Board

We are proud to announce that our President, Craig Lloyd, has been appointed to the 2011 Northwest Metroport Chamber of Commerce Board. Craig was chosen to serve alongside nine other directors for a two-year term with the Chamber. Here is what our fearless leader had to say about this great achievement:

“Being appointed to the board to help guide the direction of the Northwest Metroport Chamber is a true honor. At Glint, we strive to be leaders in both our industry and the local community, which is why we hold positions like this in such high regard.

I can only hope that my contributions are as significant as those who have served before me. It's exciting to know I will be surrounded by a group of my peers that are accomplished, energetic, educated, and believe in making local business and community a priority.

To be partnered with such a great Chamber and well-respected businesses affirms my belief that Glint is truly on the right path. I greatly appreciate this opportunity, and will strive to make a positive impact and give a unique point of view on all of the important issues that will be tasked to the board.”

To learn more about the Northwest Metroport Chamber of Commerce, visit them on the web at www.nwmetroportchamber.org. For more information about Glint Advertising, visit our website at www.glintadv.com.

HEB CHAMBER CHILI COOKOFF

The Glint team, minus an unfortunately ill Patty Marshall, had a great time at the 2010 HEB Chamber of Commerce Chili Cookoff! Our "KISS the cook" theme was a big hit, and we had a blast interacting with other Chamber members. No two chili recipes were the same at the event, which made for quite a delicious evening, as the Glint team made the rounds to test out the competition.

In the end, our chili won "Mildest and Smoothest" - an honor we are extremely proud of! We would like to extend our thanks to the HEB Chamber for putting on such a wonderful event, as well all of the sponsors and volunteers who contributed their time and resources to make the event such a success. We look forward to participating again next year!

The crew holding down table #11!

Jamie and Jessica are all smiles after our ribbon was awarded!

Craig showing off his "intense face."

Trinity River Vision Update

The Fort Worth Chamber of Commerce North Area Council Chair, Craig Lloyd (left), brought J.D. Granger, executive director of the Trinity River Vision Authority (right), out to River Ranch to give updates and highlights on the "Master Plan" for the Trinity River and its 88 miles of developments. The program also included a documentary of the model and its future vision. Click here to see the documentary. To see more photos from the luncheon, visit here.

This was a great event and to see the actual footprint of the entire TRV project was extremely exciting. The city of Fort Worth is truly setting a standard that many cities will only dream to duplicate. This standard speaks volumes for the citizens, local businesses and leaders of Fort Worth. Glint Advertising is proud to be supported by the Fort Worth business community.

To learn more about the TRV project visit www.trinityrivervision.org and sign up for the newsletter. To discover Glint's commitment to community and our partnerships with local business, visit us online at www.glintadv.com or give us a call at 817-616-0320.

Taste of Tarrant has new logo, venue

We're honored that the Fort Worth Chamber of Commerce has entrusted Glint Advertising to create a logo and awareness materials for the "Taste of Tarrant." A new look and venue in the historic Stockyards is a testament to the popularity of this event.

Join us in the Stockyards Oct. 28 for a Business After Hours on steroids! 20+ restaurants will compete in the "Taste of Tarrant," with free samples of their delicious fare. Silent Auction, live music and other fun will also be served.

Learn more about this event and the Fort Worth Chamber of Commerce by visiting www.fortworthchamber.com or give them a call at 817.336.2491. We're glad to help such a great organization. To see additional work we've provided to help companies gain exposure, visit us online at www.glintadv.com and take a look at our portfolio.

Run benefits Community Storehouse

Runners laced up and hit the road for Run in the Dark, a Keller event benefiting Community Storehouse.

A 1-mile fun run began at 7 p.m. Saturday, Sept. 18, at Keller Town Hall, with a 5K run not far behind at 7:45 p.m.

As in previous years, this year's 11th annual event benefited Community Storehouse, a nonprofit organization established in 1982 to provide children living in Northwest and Keller school districts with basic needs.

Those include food, medical care, clothing and educational supplies. This year's presenting sponsor was W.W. Grainger Inc., a supplier of maintenance, repair and operating products.

Gold sponsors were Image Plus Printing, the Fort Worth Star-Telegram and The Keller Citizen newspapers.

Bronze sponsors were Prosperity Bank, XTO Energy, TXU Energy and Glint Advertising.

Community Storehouse helps over 200 families with children each month, according to its website. More information can be found at www.communitystorehouse.org.

Glint Advertising is proud to have supported "Run In The Dark" and "Community Storehouse" for the past 3 years. Celebrating an 11 year milestone is a testament to a great organization that supports a need that continues to grow.

As written by: The Fort Worth Star Telegram.

Do Taglines Work?

Every company hopes to create an advertising tagline for their product or service that stands the test of time, but, does every company really need one? The tagline immediately identifies, to a consumer, what a company believes and stands for. It is also the greatest extension of a brand in terms of memorability, sometimes the tagline becomes better known than the brand. This is where defining a tagline becomes important.

Well known brands are often the most successful on creating long-term and memorable taglines. After all, they are playing off the strength of the brand to help define their position in the market. For a small or mid-size business, implementing a strong tagline with the launch of their brand makes good sense. A good strong brand should always guide the consumer, not let the consumer guide them. Since these "smaller" companies are relatively unknown, the tagline also helps to immediately define the brand.

Philadelphia's N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined "A Diamond is Forever" in 1948 for Johannesburg, South Africa, diamond company DeBeers.

That memorable tagline and 24 others were among the best-ever advertising taglines as rated by a group of 10 CMOs and advertising experts. Many of the "best" taglines were created years, if not decades, ago when it was easier for advertisers to make a big splash. Engine USA CEO Martin Puris, a longtime ad executive and one of the tagline judges, has recalled that the tagline his former agency, Ammirati & Puris, created in 1971 for BMW--"The Ultimate Driving Machine"--was launched as part of an $800,000 magazine campaign.

Oregon-based athletic apparel manufacturer Nike in 1988 introduced a tagline that has since become the rallying cry for all athletes. Three simple words that would eventually hold great meaning: "Just Do It." Created by ad agency Wieden + Kennedy, the tagline, along with the Nike "swoosh," now represent Nike. The tagline was unique for its time in that it acknowledged that Nike products could only go so far--consumers first had to be ready to make the lifestyle changes athletic activity entails.

Sometimes the best tagline is one that tells you in no uncertain terms what the product does. Take, for instance, Mars' M&Ms chocolates. The company's famous "The milk chocolate melts in your mouth, not in your hand," slogan was created in 1954 by ad agency Bates & Co. As you might expect, M&Ms were, as advertised, a less messy chocolate treat than some of the others available on the market. This was especially attractive to families who didn't want to clean chocolate hand prints off their walls.

What makes taglines like the ones above so timeless? Sometimes, it's when a tagline can transcend generations and make a strong emotional connection. "Case in point: How often have you heard someone yelling in a cell phone, "Can you hear me now?!" They made their point and you got the connection. And, yes, it is a Verizon phone."

Our favorite, "Your brand, inspired." created by the award winning advertising agency, Glint. You can see more of the most memorable taglines ever created by clicking here.

We welcome your comments and look forward to helping our partners create inspired brands that transcend time. Visit us online at www.glintadv.com or call us at 817-616-0320 to learn more about our approach to taglines and branding.

Adapted from Forbes, Ken Bruno, 05.29.10, 10:00 AM EDT post.

GLINT ADVERTISING & DESIGN EXPANDS STAFF THROUGH MERGER

We are very excited to announce our three newest team members from Caffeinated Studio. Glint Advertising & Design welcomed three new team members this month as part of its recent merger with Caffeinated Studio, an interactive Web design agency out of Grapevine.

Trent Starnes, VP Business Development, Jessica Hillman, Graphic Designer, and Bethany Dubuc, Web Developer, have joined Glint after four years with Caffeinated Studio, which Starnes founded in 2005.

“We couldn’t be more thrilled to have Trent, Bethany and Jessica with us,” said Patty Marshall, VP Client Engagement, “There is so much new energy in our office, which is really translating into the work we are producing for our clients. This is going to be an exciting year at Glint!”

The expanded Glint team will create complete integrated marketing campaigns for new and existing clients throughout the Metroplex and across the country. “[Lloyd] and I recognized the unique opportunity to combine Glint’s award winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” Starnes said.

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience. To learn more about our recent merger, our new employees or the agency, visit us online at www.glintadv.com or call 817‐616‐0320.

FORT WORTH STUDENTS MAY MISS NATIONAL CHAMPIONSHIP OPPORTUNITY

We need your help! Members Of J.P. Elder Junior Middle School Cadet Corps qualified for the National Drill Championships, but lack funding to go.

This is a cause Glint has been involved with for the past two years. In the past our fundraising efforts have been geared toward raising money for the kids uniforms. We have had great success with this and due to the increased participation and the work of their drill sergeant, Farley Simon, J.P. Elder Middle School Junior Cadet Corps qualified as the number one team in Fort Worth ISD to attend the National Drill Championships in Wichita, Kansas.

Unfortunately, these young cadets may not have the opportunity to take their shot at the national title. The main issue preventing the Corps from competing against the top programs in the nation is a lack of financial support. Many of the cadets’ families cannot afford the cost of $150 per student; $6,000 in total for all 40 cadets.

Glint has sponsored one child. If we can get a few more companies or individuals to sponsor a child with us, we can help make a life-changing experience happen for the kids. These middle school kids have beat out affluent High Schools and Middle Schools in the regional competitions. Two other middle schools in Fort Worth have qualified 7 kids for the competition, JP Elder has 40 that qualified.

“Opportunities to do something profound for our children do not come around every day,” said Natalie Parish, Chair of the Fort Worth Chamber North Area Council Board. “This is a major opportunity for the community to show its support for these cadets.”

The school is looking for individual or corporate sponsors interested in making a taxdeductible donation to aid these young cadets in their quest for the national championship.

Donations of any amount are greatly appreciated by both J.P. Elder and the cadets, and will help reward these students for their dedication and hard work. In appreciation, each sponsors’ name/logo will be advertised on the Web site, www.jpeldercadets.org.

“The accomplishments of these young cadets have exceeded all of our expectations,” added Parish. “We have supported J.P. Elder’s Junior Cadet Corps for four years now, and we have seen firsthand what a tremendous impact the program has had on these students’ lives.” The JCC program was established August 19, 2002, to instill values of discipline and respect in its cadets, as well as educate them on the importance of graduating high school. The cadets train with retired military instructors, and are heavily involved in serving the community.

JCC curriculum includes strategies to help students improve communication skills, learn leadership, enhance social and ethical values and promote character development and physical fitness. The program gives students an early look at the knowledge and skills needed to be successful in today’s global environment.

For more information or to make a donation, contact J.P. Elder Marine Corps Cadet Instructor Farley A. Simon at 817‐559‐2582, or by e‐mail at Farley.simon@fwisd.org. Checks may be made payable to: Tarrant County Marine Corps League for J.P. Elder JCC. The corporate Tax ID for J.P. Elder is #1‐75‐6001613‐5.

You can also contact Glint anytime at 817-616-0320 or email craig@glintadv.com for more information.

TWO LOCAL ADVERTISING AGENCIES SEE THE GLASS AS HALF FULL Merger To Unite Talent And Capabilities, Make A Splash In Local Advertising Industry

HURST (Nov. 17) — What happens when two optimistic entrepreneurs seize the opportunity to combine forces at a time when others see their glass as half empty?

The result is a glass spilling over with advertising talent and savoir-faire, the runoff of which will quench the needs of organizations both locally and abroad.

Today, two such glasses coalesced as Craig Lloyd, President of Glint Advertising & Design, and Trent Starnes, CEO of Caffeinated Studio, announced that the two creative shops are merging under the Glint name effective January 1.

“Combining the talent of both agencies will provide a greater range of services and allow us to provide strategies that offer greater value and ROI for our clients,” Lloyd said.

The expansion will allow Glint to employ more local talent, and to provide an enhanced arsenal of advertising capabilities to promote growth in businesses located in and around Fort Worth. As of January 1, the number of employees working at Glint will have doubled.

Both Lloyd and Starnes hope to add to Fort Worth’s growing reputation as a major creative center. In the past Fort Worth has been overshadowed by Dallas, which is home to some of the nation’s most recognized names in advertising.

“Fort Worth is rapidly establishing itself as a major hub for creative advertising and marketing,” Lloyd said. “I think a lot of that has to do with the innovation that smaller agencies bring to the table. When you’re not working with $100 million marketing budgets you have to be able to break the mold and be innovative, while still being conscious of expenses.”

The pair also explained that the resilience of the local economy has been a major contributing factor in their decision to bring the two agencies together. Glint’s goal is to continue to help businesses grow, and to support the Fort Worth economy.

“Craig and I recognized the unique opportunity to combine Glint’s award winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” Starnes said. “I know there are great things on the horizon for the businesses we serve.”

The bottom line for area businesses: Glint is growing its capabilities in order to top off the glass of every company feeling half empty. The agency is looking to serve a wide variety of clients of all sizes, across all industries.

For more information about Glint Advertising & Design, or the merger, contact Ryan Cormier at 817.616.0320, or visit www.glintadv.com.

###

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience. Visit www.glintadv.com
or call 817-616-0320 to put Glint’s unique approach to work for you.

Assembling Forces

Together, we can quickly drive this economy forward and gain more market share. Glint is seeking businesses to connect with to help implement our strategy for faster growth. We are looking to expand, provide more capabilities, have a larger geographic reach and become a more significant player in our industry and market.

We understand that partnering with businesses that share our passion and commitment to clients and our industry can help us both become uniquely positioned to secure better opportunities. Jointly, with expanded capabilities, a greater market reach, and diversity in skill sets, we can provide a broader and deeper range of advertising and marketing solutions to meet clients’ needs and increase profits. Not to mention the opportunities that only larger firms can leverage.

Certainly how we begin our dialogue will be dependent on mindset and the business model of any interested company who sees potential in such an alignment. We feel it is worth a conversation between Glint and anyone who believes in this approach to see if there are benefits to joining forces.

If you are, or know of a company or group of individuals that might be interested in coming out of this economy with a stronger presence in the advertising industry, perhaps it’s worth a discussion on how we might work together to do just that. We're ready to ignite a change in the way we race to gain market share. Call me directly, Craig Lloyd, President of Glint, at 817-616-0320 if you would like to discuss our future.

You can learn more about us by following our social media discussions on the links provided below. Or, go to our website at www.glintadv.com to read about our approach to advertising and business.

www.glintadvertising.blogspot.com

www.facebook.com/glintadvertising

www.twitter.com/glintadv

Glint helps adapt social media marketing (SMM) transition into the field of PR

The landscape of PR has changed indefinitely as a result of the technological boom. At the forefront of this change? Social media. Chances are that everyone reading this message has at one time or another received an e-mail about it, attended a seminar devoted entirely to it, or, at the very least, heard their peers talking about it. It seems like everyone on the Internet is offering up their opinion and advice on why companies need to be taking advantage of social media, but very few are consulting clients or actually educating them on how to do that. We decided to be proactive and to take matters into our own hands.

Glint is now proud to offer new and existing clients Social Media Marketing (SMM) services. We will gladly educate any of our clients on the growing importance of social media as a PR outlet, and we now offer complete setup and maintenance of clients' social media presences. We understand that our clients have enough to worry about without the hassle of setting up accounts on multiple social networking sites, becoming accustomed with how to use each one and searching for pertinent material to post. By letting us construct and maintain their social media sites, our clients can go about business as usual without the stress and time constraints that social media can impose.

To find out more about our services visit www.glintadv.com, or contact Ryan Cormier at 817.616.0320 to schedule a consultation appointment.

To follow us on some of our social media outlets go to:
www.facebook.com/glintadvertising
www.twitter.com/glintadv
www.glintadvertising.blogspot.com
www.linkedin.com

GLINT ADVERTISING & DESIGN RECEIVES ACCOLADES FOR CREATIVE WORK

Agency Honored With 10 American Graphic Design Awards From Graphic Design USA

HURST (Sept. 1) — A bulky package arrived at the third-floor office of Glint Advertising & Design today filled to capacity with 10 American Graphic Design Awards from Graphic Design USA, according to agency President Craig Lloyd.

“To be recognized by our peers for exceeding standards in the industry is quite an honor,” said Lloyd. “Our success would not be possible without our clients entrusting us to help them.”

Glint’s work was selected out of over 8,000 entries to the 2009 American Graphic Design Awards. According to Graphic Design USA, a highly selective 15 percent were recognized with an Certificate of Excellence Award.

Among Glint’s honors were awards for the following design categories: brochure, print ad, Website, logo/identity, poster, campaign, and direct response.

“Recognition like this gets the agency excited,” Lloyd continued. “That, coupled with the results that were achieved for our clients, validates why we have chosen the advertising industry as our profession.”

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with one client type per industry per market, allowing each client to receive innovative, unique approaches to engage their audience. For more information visit www.glintadv.com or call 817-616-0320.

Glint Office Plays Host to HEB Chamber Ribbon Cutting

An enthusiastic turnout allowed us to fully utilize the square footage of our office as the extremely active HEB Chamber of Commerce showed up for our ribbon cutting ceremony earlier this month. Attendees toured our third-floor office, perusing various awards, work samples and promotional materials, including our popular Glint “Polish For Advertising” (which coincidentally works on shoes, as well). Craig Lloyd, agency president, addressed the group briefly in our conference room before turning over emcee duties to Mary Frazior, President & CEO of the HEB Chamber. Once the festivities were finished, all those in attendance enjoyed lunch from Chick-Fil-A, courtesy of Glint.

"We have been involved with many ribbon cuttings and it was quite impressive to see such a great turn-out for Glint,” Lloyd said. “To have city officials and board members come to learn about a new member goes to the heart of why we believe in supporting our local community.”

Glint is proud to be one of the newest members of the HEB Chamber, as it provides our agency the opportunity to connect with local businesses on a more personal level. This approach carries over into how we conduct business with our clients, allowing us to really listen to their needs and custom-fit strategic, tailored solutions to those needs rather than to adapt them to pre-existing creative ideas.

“The HEB chamber is truly about leveraging relationships, and we are honored to be a part of their membership,” Lloyd explained. “Thanks to everyone who attended, for a memorable welcome.”

To learn more about Glint visit us online at www.glintadv.com or call us at 817-616-0320. For social media users you can follow us at http://facebook.com/glintadvertising or http://twitter.com/glintadv.

Burger King has no taste

In the food industry where taste should be everything, we were surprised to see advertising approved by the global chain that is anything but tasteful. Attached is a print advertisement being distributed by Burger King that is clearly geared towards a male audience, but will also be viewed by millions of women ... and worse, children. It's unfortunate that shock value has become so "un-shocking" that advertising has to stoop to these levels to market a restaurant that normally appeals to a family audience.

What happened to the days of "we have a great product, this is why you should try it?" Instead of, "look at our offensive advertising and let's get the world to discuss our brand." Excuse me, their "poor brand." Shame on the agency for suggesting this approach, and, even more disturbing, the client approving its direction. Burger King used to be a strong brand, but their approach to advertising over the last few years has left a lot to be desired. And this latest approach crosses the line. A short-term gain approach will never support long-term success. We believe this is the beginning of a decline of a well-know brand. And for us at Glint, we will not support this type of business, 99 cents or otherwise.

If anyone knows the executives at Burger King, please let them know Glint Advertising is available to help them gain market share in a positive way that supports what their business model should be, excellent flame-grilled burgers for the entire family. We leave everyone with this; listen, advise, and execute in a way that is memorable and measurable. If you can't, let us help. Otherwise, you could be left with a bad taste in your mouth, too. We welcome your comments and understand not everyone will be ashamed of this approach, however, considering their target audience and the playgrounds they build in their restaurants, BK should be. Visit us online at www.glintadv.com or call us at 817-616-0320.