Glint Advertising & Design Brings Home Top Honors!

Glint Advertising & Design was presented with top honors, two gold and one silver ADDY awards, at this year’s ADDY Awards Gala, hosted by the Fort Worth Advertising Club.

They were the highest honors received in each of three categories:
Gold – Illustration Campaign
Gold – Website Self Promotion (Glint’s own website)
Silver – Dimensional Direct Marketing Campaign for Chamblee & Ryan Law Firm

It’s an honor to be recognized by the industry for the quality of work we do for clients as well as ourselves. We firmly believe we should be marketing ourselves in the same manner we recommend for our clients. Being recognized by our industry for self promotion and client work is very reassuring to our business model.

It's also reassuring to know we have a strong and competitive presence within our industry. We enjoyed a great evening with co-workers, family and old friends. This type of event provides a great recap of our year and our market. We truly love every part of what we do and are very fortunate to make a living doing the things we love.

To learn more about Glint and see some of our award winning work, go to www.glintadv.com, or give us a call at 817-616-0320.

Agency Perspective

I recently had the honor of speaking to the North Texas Verizon marketing team on "How To Work With An Agency." This was a very clever group of marketing professionals, not to mention very adept presenters. The forum started with the task of reviewing creative concepts in less than one minute and then pitching the concepts to the group. Of course, planning the situation, some of the boards had spelling errors, incorrect punctuation, etc. This was done to give them a different perspective and help us productively discuss the processes that make a good client and agency relationship.

The whole idea of the presentation was to learn to take a few steps back and recognize the marketing efforts created on their behalf are truly a team effort. Having an understanding that mistakes happen, to work through challenges constructively, and respect the efforts an agency undertakes to try and help clients are just a few of the points of instruction. It was also reinforced that the agency must have accountability and the client should not settle for sub par work.

The agenda for the presentation included role playing, the importance of creative briefs, interacting with the agency, discussion on what makes a good campaign, feedback to the agency, agency types and stories on nightmare clients. The feedback I received during the presentation helped me understand some of the challenges our clients may go through while working with us. This made the presentation as valuable to me as I hope it was to them.

The two main points of the presentation were the same points we like to remind our clients to apply to their marketing roles; 1. Be involved in the process, 2. It's not all about you. To learn more about the presentations we make as an agency, or our "it's not all about you" approach, go to our website at www.glintadv.com, or give me a call, Craig Lloyd, principal of Glint, at 817.616.0320.