Sir Richard Branson, Virgin America Comes To Fort Worth

On the afternoon of Wednesday, December 1, a plane touched down on the tarmac at DFW International Airport which bore witness to an unusual and spectacular display. Beside the runway stood several of Cowtown’s iconic longhorns, accompanied by a virtual “Who’s Who” of local leaders, including Fort Worth Mayor Mike Moncrief, American Airlines CEO, David Cush, and Fort Worth Chamber President and CEO, Bill Thornton, to name a few.

The exuberance marked the celebration of two monumental achievements: the first being the inauguration of domestic flights offered by Virgin America out of DFW Airport, and the second being the arrival of the eccentric Virgin CEO, Sir Richard Branson, himself. Not long after, champagne corks were sent flying as attendees enjoyed the red carpet experience in true Virgin fashion.

The following morning, Glint’s own Craig Lloyd, President, and Ryan Cormier, Interactive Director, had the distinct pleasure of meeting Sir Richard in person, while enjoying an early morning Bloody Mary… “Virgin,” of course! Following the reception, Sir Richard took to stage to participate in a forum moderated by none other than the Fort Worth Star-Telegram’s own Gary Wortel, President and Publisher.

Virgin America will initially offer two direct flights from DFW to California: one to Los Angeles, and the other to San Francisco. Branson said in the forum that Virgin hopes to add additional flights in the coming years in order to provide increased competition to other airlines, thus lowering prices across the board for consumers. “Competition is good,” Branson said.

Virgin’s presence at DFW Airport further strengthens the international hub’s prowess as one of the top airport’s in the nation. Of the $48 billion generated annually by airports operating in Texas, DFW International Airport accounts for one-third, or $16 billion of that each year. The introduction of Virgin America to DFW’s capabilities will only strengthen DFW’s position as one of the best in the business.

Glint President Appointed To Northwest Metroport Chamber Board

We are proud to announce that our President, Craig Lloyd, has been appointed to the 2011 Northwest Metroport Chamber of Commerce Board. Craig was chosen to serve alongside nine other directors for a two-year term with the Chamber. Here is what our fearless leader had to say about this great achievement:

“Being appointed to the board to help guide the direction of the Northwest Metroport Chamber is a true honor. At Glint, we strive to be leaders in both our industry and the local community, which is why we hold positions like this in such high regard.

I can only hope that my contributions are as significant as those who have served before me. It's exciting to know I will be surrounded by a group of my peers that are accomplished, energetic, educated, and believe in making local business and community a priority.

To be partnered with such a great Chamber and well-respected businesses affirms my belief that Glint is truly on the right path. I greatly appreciate this opportunity, and will strive to make a positive impact and give a unique point of view on all of the important issues that will be tasked to the board.”

To learn more about the Northwest Metroport Chamber of Commerce, visit them on the web at www.nwmetroportchamber.org. For more information about Glint Advertising, visit our website at www.glintadv.com.

HEB CHAMBER CHILI COOKOFF

The Glint team, minus an unfortunately ill Patty Marshall, had a great time at the 2010 HEB Chamber of Commerce Chili Cookoff! Our "KISS the cook" theme was a big hit, and we had a blast interacting with other Chamber members. No two chili recipes were the same at the event, which made for quite a delicious evening, as the Glint team made the rounds to test out the competition.

In the end, our chili won "Mildest and Smoothest" - an honor we are extremely proud of! We would like to extend our thanks to the HEB Chamber for putting on such a wonderful event, as well all of the sponsors and volunteers who contributed their time and resources to make the event such a success. We look forward to participating again next year!

The crew holding down table #11!

Jamie and Jessica are all smiles after our ribbon was awarded!

Craig showing off his "intense face."

Trinity River Vision Update

The Fort Worth Chamber of Commerce North Area Council Chair, Craig Lloyd (left), brought J.D. Granger, executive director of the Trinity River Vision Authority (right), out to River Ranch to give updates and highlights on the "Master Plan" for the Trinity River and its 88 miles of developments. The program also included a documentary of the model and its future vision. Click here to see the documentary. To see more photos from the luncheon, visit here.

This was a great event and to see the actual footprint of the entire TRV project was extremely exciting. The city of Fort Worth is truly setting a standard that many cities will only dream to duplicate. This standard speaks volumes for the citizens, local businesses and leaders of Fort Worth. Glint Advertising is proud to be supported by the Fort Worth business community.

To learn more about the TRV project visit www.trinityrivervision.org and sign up for the newsletter. To discover Glint's commitment to community and our partnerships with local business, visit us online at www.glintadv.com or give us a call at 817-616-0320.

Simple Social Media Tools With Big Impact

In the fast-paced world of social media, brands often find themselves in a “sink-or-swim” situation when it comes to effectively managing accounts. Luckily, savvy third-party services arise almost daily, acting as life preservers for all those who feel like they are drowning in the ocean that is social media.

We could spend countless hours (and blog posts) outlining and reviewing every social media aggregator out there, but out of respect for your time – and ours – we will delve into just two today, which are great for any social media skill level, from beginner to expert: HootSuite and TweetDeck.

HootSuite (hootsuite.com)
This is a great, all-encompassing tool for managing your brand’s social networks. Perhaps the greatest benefit that HootSuite has for brands is its team workflow functionality. With HootSuite, you can assemble teams of social media managers, all of whom will be capable of monitoring and contributing to content across your brand’s social platforms. When assembling a team to handle your accounts, keep in mind that your social media efforts are only as good as the person/people handling them. Do yourself a favor and check to make sure your team is knowledgeable and experienced before you grant them access to your accounts.

Additionally, HootSuite has a plethora of functions that can take much of the stress of social media out of the equation. With HootSuite, you can monitor just about every type of social media account in one place. You can even customize its interface to show you only what you want to see. Here is how HootSuite can help your brand:

• Manage your brand’s followers, as well as who you are following
• Instantly post to any or all of your accounts with the click of a button
• Save messages as drafts for later or schedule posts to go out later
• Easily search for conversations about your brand across multiple platforms
• Customize URLs and analytics for tracking
• Upload and share files instantly
• Easily customize, maneuver and organize columns & accounts


TweetDeck (tweetdeck.com)
TweetDeck is great for social media managers on the go. Not only does it work great on Mac, PC or Linux, you can also download the TweetDeck app on your iPhone, iPod Touch and Android (currently still in Beta). For those of you who tend to stay on the move day in and day out, you know how handy mobile apps can be for staying on top of communications!

In addition to its clean, functional interface, TweetDeck boasts many of the same great features and functions as HootSuite. The following are just some of the ways that TweetDeck can help your brand:

• Manage your brand’s followers, as well as who you are following
• Instantly post to any or all of your accounts with the click of a button
• Schedule posts to go out later
• Easily search for conversations about your brand across multiple platforms
• Customize URLs and analytics for tracking
• Upload and share files instantly
• Easily customize, maneuver and organize columns & accounts

There are certainly a litany of functions and features that each of these applications offer users that we haven’t covered here, but we don’t want to get too technical this go around. If you have any questions about HootSuite or TweetDeck and how you might be able to use them to better manage your brand’s social media efforts, feel free to drop us a line here and we’ll get back to you. Even better yet, leave us a comment on this post!

Taste of Tarrant has new logo, venue

We're honored that the Fort Worth Chamber of Commerce has entrusted Glint Advertising to create a logo and awareness materials for the "Taste of Tarrant." A new look and venue in the historic Stockyards is a testament to the popularity of this event.

Join us in the Stockyards Oct. 28 for a Business After Hours on steroids! 20+ restaurants will compete in the "Taste of Tarrant," with free samples of their delicious fare. Silent Auction, live music and other fun will also be served.

Learn more about this event and the Fort Worth Chamber of Commerce by visiting www.fortworthchamber.com or give them a call at 817.336.2491. We're glad to help such a great organization. To see additional work we've provided to help companies gain exposure, visit us online at www.glintadv.com and take a look at our portfolio.

Run benefits Community Storehouse

Runners laced up and hit the road for Run in the Dark, a Keller event benefiting Community Storehouse.

A 1-mile fun run began at 7 p.m. Saturday, Sept. 18, at Keller Town Hall, with a 5K run not far behind at 7:45 p.m.

As in previous years, this year's 11th annual event benefited Community Storehouse, a nonprofit organization established in 1982 to provide children living in Northwest and Keller school districts with basic needs.

Those include food, medical care, clothing and educational supplies. This year's presenting sponsor was W.W. Grainger Inc., a supplier of maintenance, repair and operating products.

Gold sponsors were Image Plus Printing, the Fort Worth Star-Telegram and The Keller Citizen newspapers.

Bronze sponsors were Prosperity Bank, XTO Energy, TXU Energy and Glint Advertising.

Community Storehouse helps over 200 families with children each month, according to its website. More information can be found at www.communitystorehouse.org.

Glint Advertising is proud to have supported "Run In The Dark" and "Community Storehouse" for the past 3 years. Celebrating an 11 year milestone is a testament to a great organization that supports a need that continues to grow.

As written by: The Fort Worth Star Telegram.

GLINT ADVERTISING APPOINTS NEW INTERACTIVE DIRECTOR

Cormier To Handle Agency’s Interactive Duties

HURST (Sept. 20) — Glint Advertising, an advertising and marketing agency located minutes outside of Downtown Fort Worth, announced today that Ryan Cormier has been appointed Interactive Director for the agency, according to President Craig Lloyd.

The former Account Executive and Social Media Specialist will oversee all of Glint’s interactive projects, ranging from website design and development to search engine optimization, paid search campaigns and social media strategy and implementation.

“I could not be more thrilled to take on this new position,” said Cormier. “I am committed to formulating online strategies that complement and strengthen our traditional work, while also adding additional measurability for each client and their brand.”

This is the second major move that Glint has made this year in the online realm, which is estimated to account for $23.6 billion in marketing spending in 2010, according to Advertising Age (www.adage.com). In January, Glint announced its acquisition of a boutique web design firm out of Grapevine.

“You have to be nimble in the advertising industry,” said Patty Marshall, Vice President. “Having Ryan over our interactive department is a major value add to our clients, and further strengthens our services as an agency.”

For more information, visit www.glintadv.com, or call 817-616-0320.

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Founded in 2000, Glint Advertising was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience.

Fort Worth's Sundance Square to be home to ESPN during Super Bowl XLV

FORT WORTH, Texas (July 21, 2010) - Fort Worth Mayor Mike Moncrief and Ed Bass, developer of Sundance Square, announced today ESPN, Inc. has chosen downtown Fort Worth's Sundance Square as its production headquarters for Super Bowl XLV. More than 80 hours of ESPN television coverage, as well as ESPN Radio shows, and other related content across ESPN's multimedia platforms will be based out of Sundance Square. On-site telecasts will begin Monday, January 31, 2011 and all shows will be open for free public viewing.

"I cannot think of a better partner for Fort Worth than ESPN," said Mayor Mike Moncrief. "Super Bowl week is going to be very special for our citizens and ESPN will add to the excitement. We welcome the ESPN team into our family."

ESPN selected Sundance Square for its ability to showcase the historic Tarrant County Courthouse, skyscrapers and the notable settings in and around Sundance Square. ESPN will construct a large outdoor set in the Chisholm Trail lot at the heart of Sundance Square with Richard Haas' three-story trompe l'oeil The Chisholm Trail mural as the backdrop. A separate ESPN Radio set and a demonstration field will also be built in this area. Equipment and production trucks will sit adjacent to the Chisholm Trail lot on the parking lot near the Flying Saucer.

Some of ESPN's most popular programs will originate from Sundance Square throughout the week, including daily editions of Mike & Mike in the Morning, SportsCenter, NFL Live, a special three-hour edition of Sunday NFL Countdown on Super Bowl Sunday and more. Chris Berman, Mike Ditka, Tom Jackson, Ron Jaworski, Keyshawn Johnson, Suzy Kolber, Stuart Scott, Hannah Storm, Trey Wingo and Steve Young are among the many on-air commentators expected to be featured throughout Super Bowl week, along with top guests from the world of sports and entertainment. Program schedules will be released at a later date and all shows will be open for public viewing.

"This is one of the biggest broadcasting opportunities we have ever hosted," said Ed Bass, Sundance Square developer. "As the cultural heart of the city, Sundance Square offers the perfect location, availability of space, and built-in audience where ESPN can interact with our visitors. ESPN will benefit from this dynamic urban environment and Fort Worth will be showcased as a vibrant, authentic, and diverse city to millions of people across the country."

ESPN the Magazine has also chosen Fort Worth as the site for its annual NEXT event, one of Super Bowl week's top parties. ESPN the Magazine will announce the event venue later this year.

ESPN's Super Bowl week coverage from Fort Worth will be seen and heard across ESPN's many domestic networks - including in Spanish on ESPN Deportes - and available in more than 100 countries and territories via ESPN International. In addition, ESPN Radio 103.3, the wholly-owned ESPN property based in Dallas-Ft. Worth and one of 750 ESPN Radio affiliates nationwide, will broadcast from Sundance Square during the week.

"The city and business leaders from Fort Worth and Sundance Square have welcomed ESPN with open arms, and we are thrilled that our production headquarters, ESPN The Magazine's NEXT party and other related events will originate from this world-class destination throughout the week of Super Bowl XLV," said ESPN Executive Vice President John Skipper.

Super Bowl XLV will be held at Cowboys Stadium in Arlington, Texas on February 6, 2011.

Passing Of A Brand?

George Steinbrenner's death means a lot of things to a lot of different people. It certainly has brought pain and anguish to his loved ones. It has Yankees players, executives and staff looking back and reflecting on the time they spent with one of baseball's most iconic leaders. It had fans, whether for or against him, observing a moment of silence in his honor at last night's All Star Game. One of the least talked about losses, however, is the loss of the personal brand attached to Mr. Steinbrenner.

What does it take to elevate one's personal brand to such great heights? First of all, it takes commitment. In this case, it was commitment to a game and, more specifically, to an organization. It was also a commitment to excellence: never accepting less than the best. Many people ridiculed and despised Mr. Steinbrenner and the Yankees for this unrelenting dedication to success. Others will don those iconic pinstripes their entire lives because of it. The bottom line: whether you love or hate the Yankees, you know who they are. This is due largely in part to George Steinbrenner.

Building such a salient personal brand also takes time. Steinbrenner purchased the Yankees with a group of investors in 1973 for a reported $10 million. He quickly became notorious for his rapid turnover of management and player personnel. It wasn't out of the ordinary for Steinbrenner to pay top dollar for a free agent, only to engage in public feuds with him shortly after. This certainly wasn't the best way to garner attention, but it was effective in keeping Steinbrenner and the Yankees in the headlines year after year. Before long, this behavior was expected - a brand was born.

Steinbrenner continued with these antics throughout his career, even receiving a lifetime ban from baseball in 1980 (he was reinstated in 1993). Along the way, however, he was wildly successful in winning championships. Many fans will argue that these championships were undeserved, as they came as a result of one of the most outlandish payrolls in baseball history. No matter how you look at it, though, the trophies and rings are still there.

So what does it take to create a personal brand so iconic and recognizable? Many of the same things it takes to create any successful brand: time, awareness and consistent delivery of an expected experience (or in this case, behavior). How then, you might ask, can Mr. Steinbrenner's personal brand mean such drastically different things to different people? After all, most people are divided between loving or loathing him. The answer is simple: no matter how hard you work to establish the brand that you wish to be remembered by, your true brand will always be at the discretion of the public.

Do Taglines Work?

Every company hopes to create an advertising tagline for their product or service that stands the test of time, but, does every company really need one? The tagline immediately identifies, to a consumer, what a company believes and stands for. It is also the greatest extension of a brand in terms of memorability, sometimes the tagline becomes better known than the brand. This is where defining a tagline becomes important.

Well known brands are often the most successful on creating long-term and memorable taglines. After all, they are playing off the strength of the brand to help define their position in the market. For a small or mid-size business, implementing a strong tagline with the launch of their brand makes good sense. A good strong brand should always guide the consumer, not let the consumer guide them. Since these "smaller" companies are relatively unknown, the tagline also helps to immediately define the brand.

Philadelphia's N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined "A Diamond is Forever" in 1948 for Johannesburg, South Africa, diamond company DeBeers.

That memorable tagline and 24 others were among the best-ever advertising taglines as rated by a group of 10 CMOs and advertising experts. Many of the "best" taglines were created years, if not decades, ago when it was easier for advertisers to make a big splash. Engine USA CEO Martin Puris, a longtime ad executive and one of the tagline judges, has recalled that the tagline his former agency, Ammirati & Puris, created in 1971 for BMW--"The Ultimate Driving Machine"--was launched as part of an $800,000 magazine campaign.

Oregon-based athletic apparel manufacturer Nike in 1988 introduced a tagline that has since become the rallying cry for all athletes. Three simple words that would eventually hold great meaning: "Just Do It." Created by ad agency Wieden + Kennedy, the tagline, along with the Nike "swoosh," now represent Nike. The tagline was unique for its time in that it acknowledged that Nike products could only go so far--consumers first had to be ready to make the lifestyle changes athletic activity entails.

Sometimes the best tagline is one that tells you in no uncertain terms what the product does. Take, for instance, Mars' M&Ms chocolates. The company's famous "The milk chocolate melts in your mouth, not in your hand," slogan was created in 1954 by ad agency Bates & Co. As you might expect, M&Ms were, as advertised, a less messy chocolate treat than some of the others available on the market. This was especially attractive to families who didn't want to clean chocolate hand prints off their walls.

What makes taglines like the ones above so timeless? Sometimes, it's when a tagline can transcend generations and make a strong emotional connection. "Case in point: How often have you heard someone yelling in a cell phone, "Can you hear me now?!" They made their point and you got the connection. And, yes, it is a Verizon phone."

Our favorite, "Your brand, inspired." created by the award winning advertising agency, Glint. You can see more of the most memorable taglines ever created by clicking here.

We welcome your comments and look forward to helping our partners create inspired brands that transcend time. Visit us online at www.glintadv.com or call us at 817-616-0320 to learn more about our approach to taglines and branding.

Adapted from Forbes, Ken Bruno, 05.29.10, 10:00 AM EDT post.

Glint Grabs Gold

On the evening of Saturday, February 27, we had the distinct pleasure of attending the 2010 ADDY Awards, hosted by the Fort Worth Chapter of the American Advertising Federation (www.adclubfw.org). The annual ADDY Awards show brings together the area's premier creative work, as well as a proverbial "who's who" of the local ad industry, to honor top designs.

The competition at this year's ADDYs was quite fierce, with an astounding 640 total entries from our district.

"It was a great year and we had a good, diverse selection of agencies," said Jason Parker, president of the American Advertising Federation - Fort Worth. "I'm really excited for the talent in the local market and how they're working through these tough times."

We are extremely proud to announce that Glint brought home our fair share of hardware this year, earning 5 awards in total: 2 gold and 3 bronze! Want to see the work that earned the recognition? Here you go:

ADDY GOLD

Shaken Baby Alliance, Public Service Poster

Shaken Baby Alliance, Public Service Card

ADDY BRONZE

Birdville Education Foundation, Logo

Caris Pregnancy Counseling & Resources, Website

www.caris.org

Community Storehouse, Public Service Poster

As you can see, we believe in giving back to the local community by supporting area non-profit organizations, as well as public service providers. Just knowing that we are making in difference in the lives of others is praise enough for our work, but we will never turn away the extra recognition!

As we move forward in 2010, we intend to build on the momentum we have gained since our January 1 merger with Caffeinated Studio. Our team is energized, and we are looking to create even more ADDY-caliber work for clients throughout the DFW area and the country. If you would like to find out more about how you can put Glint's unique brand of advertising to work for you, check us out online at www.glintadv.com, or call us at 817.616.0320 - ask for Ryan.

Into social media? We are too:

facebook.com/glintadvertising

twitter.com/glintadv

Check out our latest web designs!

Glint is extremely proud to showcase our two latest web designs, launched on Friday. These two separate websites were created for our client, Abe Issa. Abe is a young entrepreneur who is rapidly making his mark in the Dallas Fort Worth real estate industry. A graduate of TCU, Abe attributes much of his success to his determination and education.

Abe came to Glint to create clean, professional websites for both his real estate company and his investment company. Our challenge was to create separate identities for both, but to tie the overall look and feel together seamlessly so as not to dilute Abe's brand in any way. We are extremely pleased with how the sites turned out:

www.abeissa.com

www.abeissarealestate.com

Please let us know what you think of our work!

Glint Earns Agency Of Record Status With A Major Contender

We are proud to announce Glint is now the official Agency Of Record For Knockouts Haircuts For Men, a franchise organization considered by many to be one of the premier providers of men’s haircutting and grooming services in the country.

“Knockouts is proud and excited to announce Glint Advertising as our Agency of Record,” said Tom Friday, Knockouts CEO. “We are extremely selective in choosing our business partners. We only work with companies that understand our business, and that keep our best interest in mind. Glint does both.”

Knockouts has sold over 450 franchises, which will be popping up across the country, as well as the world, over the next few years. The media, including giants NBC, WFAA, The CW and CNBC, has heavily covered the organization. They have called Knockouts “a one-of-a-kind atmosphere for an overall exceptional experience,” and “a cool concept that integrates the best stylists with a unique and relaxing environment.”

Perhaps the best media summation of the Knockouts brand, however, is this: “Think Hooters, then think boxing, now there is Knockouts – the next level in men’s hairdressing.”

We are honored to be the Agency Of Record for such a highly touted organization. At Glint, our goal is, and has always been, to establish meaningful, mutually beneficial long-term relationships with our clients.

You can learn more about Knockouts at www.knockouts.net, as well as Glint at www.glintadv.com.

GLINT ADVERTISING & DESIGN EXPANDS STAFF THROUGH MERGER

We are very excited to announce our three newest team members from Caffeinated Studio. Glint Advertising & Design welcomed three new team members this month as part of its recent merger with Caffeinated Studio, an interactive Web design agency out of Grapevine.

Trent Starnes, VP Business Development, Jessica Hillman, Graphic Designer, and Bethany Dubuc, Web Developer, have joined Glint after four years with Caffeinated Studio, which Starnes founded in 2005.

“We couldn’t be more thrilled to have Trent, Bethany and Jessica with us,” said Patty Marshall, VP Client Engagement, “There is so much new energy in our office, which is really translating into the work we are producing for our clients. This is going to be an exciting year at Glint!”

The expanded Glint team will create complete integrated marketing campaigns for new and existing clients throughout the Metroplex and across the country. “[Lloyd] and I recognized the unique opportunity to combine Glint’s award winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” Starnes said.

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience. To learn more about our recent merger, our new employees or the agency, visit us online at www.glintadv.com or call 817‐616‐0320.

FORT WORTH STUDENTS MAY MISS NATIONAL CHAMPIONSHIP OPPORTUNITY

We need your help! Members Of J.P. Elder Junior Middle School Cadet Corps qualified for the National Drill Championships, but lack funding to go.

This is a cause Glint has been involved with for the past two years. In the past our fundraising efforts have been geared toward raising money for the kids uniforms. We have had great success with this and due to the increased participation and the work of their drill sergeant, Farley Simon, J.P. Elder Middle School Junior Cadet Corps qualified as the number one team in Fort Worth ISD to attend the National Drill Championships in Wichita, Kansas.

Unfortunately, these young cadets may not have the opportunity to take their shot at the national title. The main issue preventing the Corps from competing against the top programs in the nation is a lack of financial support. Many of the cadets’ families cannot afford the cost of $150 per student; $6,000 in total for all 40 cadets.

Glint has sponsored one child. If we can get a few more companies or individuals to sponsor a child with us, we can help make a life-changing experience happen for the kids. These middle school kids have beat out affluent High Schools and Middle Schools in the regional competitions. Two other middle schools in Fort Worth have qualified 7 kids for the competition, JP Elder has 40 that qualified.

“Opportunities to do something profound for our children do not come around every day,” said Natalie Parish, Chair of the Fort Worth Chamber North Area Council Board. “This is a major opportunity for the community to show its support for these cadets.”

The school is looking for individual or corporate sponsors interested in making a taxdeductible donation to aid these young cadets in their quest for the national championship.

Donations of any amount are greatly appreciated by both J.P. Elder and the cadets, and will help reward these students for their dedication and hard work. In appreciation, each sponsors’ name/logo will be advertised on the Web site, www.jpeldercadets.org.

“The accomplishments of these young cadets have exceeded all of our expectations,” added Parish. “We have supported J.P. Elder’s Junior Cadet Corps for four years now, and we have seen firsthand what a tremendous impact the program has had on these students’ lives.” The JCC program was established August 19, 2002, to instill values of discipline and respect in its cadets, as well as educate them on the importance of graduating high school. The cadets train with retired military instructors, and are heavily involved in serving the community.

JCC curriculum includes strategies to help students improve communication skills, learn leadership, enhance social and ethical values and promote character development and physical fitness. The program gives students an early look at the knowledge and skills needed to be successful in today’s global environment.

For more information or to make a donation, contact J.P. Elder Marine Corps Cadet Instructor Farley A. Simon at 817‐559‐2582, or by e‐mail at Farley.simon@fwisd.org. Checks may be made payable to: Tarrant County Marine Corps League for J.P. Elder JCC. The corporate Tax ID for J.P. Elder is #1‐75‐6001613‐5.

You can also contact Glint anytime at 817-616-0320 or email craig@glintadv.com for more information.