Wednesday, November 25, 2009

TWO LOCAL ADVERTISING AGENCIES SEE THE GLASS AS HALF FULL Merger To Unite Talent And Capabilities, Make A Splash In Local Advertising Industry


HURST (Nov. 17) — What happens when two optimistic entrepreneurs seize the opportunity to combine forces at a time when others see their glass as half empty?

The result is a glass spilling over with advertising talent and savoir-faire, the runoff of which will quench the needs of organizations both locally and abroad.

Today, two such glasses coalesced as Craig Lloyd, President of Glint Advertising & Design, and Trent Starnes, CEO of Caffeinated Studio, announced that the two creative shops are merging under the Glint name effective January 1.

“Combining the talent of both agencies will provide a greater range of services and allow us to provide strategies that offer greater value and ROI for our clients,” Lloyd said.

The expansion will allow Glint to employ more local talent, and to provide an enhanced arsenal of advertising capabilities to promote growth in businesses located in and around Fort Worth. As of January 1, the number of employees working at Glint will have doubled.

Both Lloyd and Starnes hope to add to Fort Worth’s growing reputation as a major creative center. In the past Fort Worth has been overshadowed by Dallas, which is home to some of the nation’s most recognized names in advertising.

“Fort Worth is rapidly establishing itself as a major hub for creative advertising and marketing,” Lloyd said. “I think a lot of that has to do with the innovation that smaller agencies bring to the table. When you’re not working with $100 million marketing budgets you have to be able to break the mold and be innovative, while still being conscious of expenses.”

The pair also explained that the resilience of the local economy has been a major contributing factor in their decision to bring the two agencies together. Glint’s goal is to continue to help businesses grow, and to support the Fort Worth economy.

“Craig and I recognized the unique opportunity to combine Glint’s award winning advertising with Caffeinated Studio’s edgy interactive approach during a time when many agencies and creative markets are perceived to be in decline,” Starnes said. “I know there are great things on the horizon for the businesses we serve.”

The bottom line for area businesses: Glint is growing its capabilities in order to top off the glass of every company feeling half empty. The agency is looking to serve a wide variety of clients of all sizes, across all industries.

For more information about Glint Advertising & Design, or the merger, contact Ryan Cormier at 817.616.0320, or visit www.glintadv.com.

###

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with its clients to ensure that each client receives innovative, unique approaches to engage their audience. Visit www.glintadv.com
or call 817-616-0320 to put Glint’s unique approach to work for you.

Thursday, October 1, 2009

Assembling Forces


Together, we can quickly drive this economy forward and gain more market share. Glint is seeking businesses to connect with to help implement our strategy for faster growth. We are looking to expand, provide more capabilities, have a larger geographic reach and become a more significant player in our industry and market.

We understand that partnering with businesses that share our passion and commitment to clients and our industry can help us both become uniquely positioned to secure better opportunities. Jointly, with expanded capabilities, a greater market reach, and diversity in skill sets, we can provide a broader and deeper range of advertising and marketing solutions to meet clients’ needs and increase profits. Not to mention the opportunities that only larger firms can leverage.

Certainly how we begin our dialogue will be dependent on mindset and the business model of any interested company who sees potential in such an alignment. We feel it is worth a conversation between Glint and anyone who believes in this approach to see if there are benefits to joining forces.

If you are, or know of a company or group of individuals that might be interested in coming out of this economy with a stronger presence in the advertising industry, perhaps it’s worth a discussion on how we might work together to do just that. We're ready to ignite a change in the way we race to gain market share. Call me directly, Craig Lloyd, President of Glint, at 817-616-0320 if you would like to discuss our future.

You can learn more about us by following our social media discussions on the links provided below. Or, go to our website at www.glintadv.com to read about our approach to advertising and business.

www.glintadvertising.blogspot.com

www.facebook.com/glintadvertising

www.twitter.com/glintadv

Thursday, September 3, 2009

Glint helps adapt social media marketing (SMM) transition into the field of PR


The landscape of PR has changed indefinitely as a result of the technological boom. At the forefront of this change? Social media. Chances are that everyone reading this message has at one time or another received an e-mail about it, attended a seminar devoted entirely to it, or, at the very least, heard their peers talking about it. It seems like everyone on the Internet is offering up their opinion and advice on why companies need to be taking advantage of social media, but very few are consulting clients or actually educating them on how to do that. We decided to be proactive and to take matters into our own hands.

Glint is now proud to offer new and existing clients Social Media Marketing (SMM) services. We will gladly educate any of our clients on the growing importance of social media as a PR outlet, and we now offer complete setup and maintenance of clients' social media presences. We understand that our clients have enough to worry about without the hassle of setting up accounts on multiple social networking sites, becoming accustomed with how to use each one and searching for pertinent material to post. By letting us construct and maintain their social media sites, our clients can go about business as usual without the stress and time constraints that social media can impose.

To find out more about our services visit www.glintadv.com, or contact Ryan Cormier at 817.616.0320 to schedule a consultation appointment.

To follow us on some of our social media outlets go to:
www.facebook.com/glintadvertising
www.twitter.com/glintadv
www.glintadvertising.blogspot.com
www.linkedin.com

Wednesday, September 2, 2009

GLINT ADVERTISING & DESIGN RECEIVES ACCOLADES FOR CREATIVE WORK


Agency Honored With 10 American Graphic Design Awards From Graphic Design USA

HURST (Sept. 1) — A bulky package arrived at the third-floor office of Glint Advertising & Design today filled to capacity with 10 American Graphic Design Awards from Graphic Design USA, according to agency President Craig Lloyd.

“To be recognized by our peers for exceeding standards in the industry is quite an honor,” said Lloyd. “Our success would not be possible without our clients entrusting us to help them.”

Glint’s work was selected out of over 8,000 entries to the 2009 American Graphic Design Awards. According to Graphic Design USA, a highly selective 15 percent were recognized with an Certificate of Excellence Award.

Among Glint’s honors were awards for the following design categories: brochure, print ad, Website, logo/identity, poster, campaign, and direct response.

“Recognition like this gets the agency excited,” Lloyd continued. “That, coupled with the results that were achieved for our clients, validates why we have chosen the advertising industry as our profession.”

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with one client type per industry per market, allowing each client to receive innovative, unique approaches to engage their audience. For more information visit www.glintadv.com or call 817-616-0320.

Wednesday, August 19, 2009

Glint Office Plays Host to HEB Chamber Ribbon Cutting


An enthusiastic turnout allowed us to fully utilize the square footage of our office as the extremely active HEB Chamber of Commerce showed up for our ribbon cutting ceremony earlier this month. Attendees toured our third-floor office, perusing various awards, work samples and promotional materials, including our popular Glint “Polish For Advertising” (which coincidentally works on shoes, as well). Craig Lloyd, agency president, addressed the group briefly in our conference room before turning over emcee duties to Mary Frazior, President & CEO of the HEB Chamber. Once the festivities were finished, all those in attendance enjoyed lunch from Chick-Fil-A, courtesy of Glint.

"We have been involved with many ribbon cuttings and it was quite impressive to see such a great turn-out for Glint,” Lloyd said. “To have city officials and board members come to learn about a new member goes to the heart of why we believe in supporting our local community.”

Glint is proud to be one of the newest members of the HEB Chamber, as it provides our agency the opportunity to connect with local businesses on a more personal level. This approach carries over into how we conduct business with our clients, allowing us to really listen to their needs and custom-fit strategic, tailored solutions to those needs rather than to adapt them to pre-existing creative ideas.

“The HEB chamber is truly about leveraging relationships, and we are honored to be a part of their membership,” Lloyd explained. “Thanks to everyone who attended, for a memorable welcome.”

To learn more about Glint visit us online at www.glintadv.com or call us at 817-616-0320. For social media users you can follow us at http://facebook.com/glintadvertising or http://twitter.com/glintadv.

Monday, August 10, 2009

Burger King has no taste


In the food industry where taste should be everything, we were surprised to see advertising approved by the global chain that is anything but tasteful. Attached is a print advertisement being distributed by Burger King that is clearly geared towards a male audience, but will also be viewed by millions of women ... and worse, children. It's unfortunate that shock value has become so "un-shocking" that advertising has to stoop to these levels to market a restaurant that normally appeals to a family audience.

What happened to the days of "we have a great product, this is why you should try it?" Instead of, "look at our offensive advertising and let's get the world to discuss our brand." Excuse me, their "poor brand." Shame on the agency for suggesting this approach, and, even more disturbing, the client approving its direction. Burger King used to be a strong brand, but their approach to advertising over the last few years has left a lot to be desired. And this latest approach crosses the line. A short-term gain approach will never support long-term success. We believe this is the beginning of a decline of a well-know brand. And for us at Glint, we will not support this type of business, 99 cents or otherwise.

If anyone knows the executives at Burger King, please let them know Glint Advertising is available to help them gain market share in a positive way that supports what their business model should be, excellent flame-grilled burgers for the entire family. We leave everyone with this; listen, advise, and execute in a way that is memorable and measurable. If you can't, let us help. Otherwise, you could be left with a bad taste in your mouth, too. We welcome your comments and understand not everyone will be ashamed of this approach, however, considering their target audience and the playgrounds they build in their restaurants, BK should be. Visit us online at www.glintadv.com or call us at 817-616-0320.

Monday, July 27, 2009

GLINT ADVERTISING & DESIGN ADDS RYAN CORMIER AS ACCOUNT EXECUTIVE


HURST (July 27) — Glint Advertising & Design, LLC, announced the addition of Ryan Cormier, Account Executive, today. Cormier will provide client service for existing and future accounts, and will further new business development for the agency.

“With the proliferation of Internet marketing, social networking and the commitment of Glint to help make the Fort Worth area a respected pool for creative talent in our industry, our agency realized we needed to invest in our local talent and add a younger perspective to our current staffing skill set. Ryan is part of the evolution of advertising, understanding how to engage consumers in changing, fragmented markets,” stated agency president Craig Lloyd.

The TCU graduate holds a Bachelor’s degree in Advertising and Public Relations from the school’s Schieffer School of Journalism. He served on TCU’s Advertising Campaigns Team, which placed 9th nationally at the 2009 NSAC National Championship in Washington, D.C. Cormier also learned the ropes of the industry through an internship and working for TCU’s late RealWorld, IMC.

“I am thrilled to be a part of such a respected organization,” Cormier said. “Glint truly is a perfect fit for me.”

Founded in 2000, Glint Advertising & Design was formed to develop relationships with its clients, not just generate business. Glint works exclusively with one client type per industry per market, allowing each client to receive innovative, unique approaches to engage their audience. For more information visit www.glintadv.com or call 817-616-0320.

Thursday, July 9, 2009

Play with Fire


SignalFire has engaged Glint Advertising to help the software development company launch its new product to an international market. With applications in both the healthcare and defense contracting vertical markets, the new SignalFire solution will take the industries by storm. The innovative programming initiative is well thought through and will ignite healthcare networks and government contract administration into models of efficiency. "We are honored to be entrusted with the development of SignalFIre's sales and marketing materials," said Craig Lloyd, president of Glint Advertising. "The marketing materials are fantastic and they were developed to help open the doors for initial sales meetings.This is a partnership that we have enjoyed and hope to continue for many years to come."

SignalFire is a cutting-edge software program designed to facilitate project management, allowing clients to save time and money. With SignalFire, users build an Invitation Only Network (ION) and manage projects more efficiently and effectively as they invite essential providers into the network. The progressive software connects these suppliers and customers to share information in real-time, and consolidates data to disseminate to appropriate sources through
customizable reports. As SignalFire overlays and interacts with internal accounting systems, billing coordination is streamlined to increase accuracy and timeliness. SignalFire allows for each company’s own uniqueness, while enabling common supply chain goals through secure connections.

The sales materials will be ready in late July in conjunction with a new website to help drive consistency with the brand. Email info@signalfiresolutions.com for more information on SignalFire. To learn more about Glint Advertising & Design, and the work we provide for our clients, visit www.glintadv.com or call us at 817-616-0320.

Monday, June 29, 2009

J&D Custom Delivery and Storage "Is Moving"


Glint Advertising & Design has partnered with J&D Custom Delivery and Storage to help them with branding and the marketing of their business. "It's quite an honor to be entrusted with the branding and marketing of a company. Leveraging the work we've produced with clients in the past gives us the opportunity to demonstrate the positive impact we had with them and helps solidify new relationships like the one with J&D," said Craig Lloyd, President of Glint.

J&D Custom Delivery and Storage has a commitment of the highest level of service to their customers. Because they are family-owned and operated, their clients appreciate the time and personal attention they devote to each job. Whether delivering to a residence or business, their trained, professional and courteous employees give white glove attention to the valuables they transport. They take pride in treating each client as if they were family.

J&D moved to Dallas in early June and determined it was the perfect time to give the company a fresh look in conjuction with the new space. The branding and marketing work included a new logo (shown above), printed collateral materials and website. All of the work was completed in June with the new website launch, jdcustomdelivery.com, scheduled for the first week of July. To learn more about Glint Advertising & Design, and why our clients like us, visit www.glintadv.com or call us at 817-616-0320.

Wednesday, May 27, 2009

Our Top 40 under 40 Recipient


Glint Advertising & Design President Craig Lloyd has been honored as one of the 2009 Forty Under Forty by the Fort Worth Business Press. The first impression of most of the staff was "What? He’s under 40?" But after the jokes and fun, no one was surprised that Craig was included in this prestigious group of individuals.

This honor reinforces what those who know Craig see everyday, his passion for advertising and volunteerism make him a leader in both his professional and personal life. As his business partner, it gives me great pride to be aligned with someone with such values and determination, always striving to better himself and those who surround him.

It has been a great year for our agency, not only producing great work for our clients, but being recognized by external sources for our resolve. Craig’s Forty Under Forty recognition comes shortly after several top honor awards at the Addy’s this year, and the identification as one of the top 12 ad agencies in the area.

Craig is much to humble to write this story for the agency’s blog touting himself, but I imagine that is one of the qualities that make him truly deserving of this honor.

Follow the local Fort Worth Business Press to learn more about Craig and all the Forty Under Forty honorees. The special "Forty Under Forty" section will arrive early next week. You can also read about the honorees online at http://www.fwbusinesspress.com. To learn more about Craig and Glint Advertising & Design, visit us online at www.glintadv.com or call us at 817-616-0320.

Tuesday, April 28, 2009

Special Olympics Goes for "Shock Value"


We have recently viewed the latest marketing efforts of the Special Olympics, which spawned from an inappropriate comment from President Barack Obama on the Tonight Show. We won't go into the comment Obama made here, just the advertising efforts approved by the Special Olympics and produced by DDB Needham (a very large, national advertising agency) in response to it.

Although the work developed by DDB Needham is creative, we believe the campaign was produced pro bono for the glory of the agency, and not the benefit of the client. Glint Advertising & Design has been a long-time supporter of the Special Olympics, and unfortunately, their approval of such marketing give us pause for further support. As a father with two young sons, I have tried to teach them to see individuals for their own unique abilities, not reinforcing the differences. The advertising messaging developed for the Special Olympics perpetuates not only the stereotype against people with disabilities, but also against other ethnic and religious groups.

One image of the campaign is shown above, others can be viewed at http://clipmarks.com/clipmark/32149D79-8C12-4DC8-8C33-58CDCD728CB0/

We understand wanting to rid the world of words like "retarded," but the comparisons used are inappropriate and certainly not what I expect from an organization that promotes dignity in the people it helps serve. This campaign was not thought through and shame on the agency and the non-profit for not knowing where to draw the line.

Agree or disagree with Glint Advertising's view, its causing some people to rethink the Special Olympics and what their mission really is. To learn more about our agency, visit us online at www.glintadv.com or call 817-616-0320.

Wednesday, April 15, 2009

Compassion Never Goes Out Of Style


Glint Advertising is honored we were able to be a part of The Shaken Baby Alliance First Annual Celebrity Fashion Show. The event happened last Saturday evening at a beautiful art gallery, where guests mixed and mingled with local celebrities. The show offered a silent auction, some of the most beautiful dresses I have ever seen, raffles, give-a-ways and included some of the children the Shaken Baby Alliance supports.

The attendees learned a lot about the non-profit, why it's important and ways to help. Perspective was given from families affected by Shaken Baby Syndrome, law enforcement officials who investigate the crimes and prosecutors who fight for justice for the innocent victims. The highlight of the evening was definitely the children in the show, so proud to be participating and demonstrating their runway techniques. The celebrities that help model the latest fashions were Martellus Bennet, #80 of the Dallas Cowboys; Jack Lazorko, former Major League Baseball Player; Nikki McKibbin, singer and former American Idol runner-up; Carly Patterson, Olympic Gold Medalist in Gymnastics and singer; Kenny Withrow, Guitar Player for the New Bohemians; and Kenn Younger, Drummer for Strangleweed and VHI Show, Daisy of Love.

I believe this was a successful first event that helped strengthen the brand of The Shaken Baby Alliance. Geno Loro Photography provided the event photo (attached to this blog) and Glint Advertising & Design produced the invitations, ads, floor graphics and posters. These services were supplied pro-bono for SBA to help further their cause.

At Glint, The Shaken Baby Alliance has always been close to our hearts and we have helped them over the past seven years with a variety of marketing needs. In this tough economy, they are really struggling with donations, so I encourage you to learn more about them and decide if you agree they would be a good cause to get behind.

You can learn more about The Shaken Baby Alliance by visiting www.shakenbaby.org, or calling Bonnie Armstrong, Executive Director, at (817) 882-8686. To learn more about our good friend Geno Loro, photographer, visit www.genoloro.com, or call 817-332-8171. If you would like to know more about Glint Advertising & Design, visit www.glintadv.com, or call 817-616-0320.

Wednesday, April 1, 2009

Cowboys Drama Keeps Brand at Forefront


I was recently contacted by the Dallas Business Journal to comment on the Dallas Cowboys' brand. The Cowboys have always been my favorite professional football team, so I was more than happy to offer opinions in my field of expertise concerning this. The Cowboys are the most valuable National Football League franchise, with a value of $1.6 billion. You cannot get to that point without strong branding.

Are the Cowboys still America's team? That's a term that has always been synonymous with the Cowboys. However, as of late, the "America's Team" brand may be in jeopardy. Where is that identifier going, many believe to the Pittsburgh Steelers. If you're going to change it up, why not do it with their biggest rival? The off-field and on-field controversy with the Cowboys, coupled with the success of the Steelers over the past few seasons have certainly contributed to the shift.

For me, I don't believe the Cowboys brand is anywhere near danger. I also think it would take quite a bit more than "drama" to make any significant negative impact with the brand. That being said, the designation of "America's Team" may be shifting and that is a hard pill to swallow when you're a die hard Cowboys fan. Thank you Katherine Cromer Brock for allowing me to contribute to your article.

You can read the article here - Cowboy's article

What a treat to talk about two of the things I love the most, my Cowboys and advertising. To learn more about my company, Glint Advertising & Design, and its experience in advertising, go to www.glintadv.com or feel free to give me a call at 817-616-0320.

Thursday, March 19, 2009

Glint Advertising & Design Brings Home Top Honors!


Glint Advertising & Design was presented with top honors, two gold and one silver ADDY awards, at this year’s ADDY Awards Gala, hosted by the Fort Worth Advertising Club.

They were the highest honors received in each of three categories:
Gold – Illustration Campaign
Gold – Website Self Promotion (Glint’s own website)
Silver – Dimensional Direct Marketing Campaign for Chamblee & Ryan Law Firm

It’s an honor to be recognized by the industry for the quality of work we do for clients as well as ourselves. We firmly believe we should be marketing ourselves in the same manner we recommend for our clients. Being recognized by our industry for self promotion and client work is very reassuring to our business model.

It's also reassuring to know we have a strong and competitive presence within our industry. We enjoyed a great evening with co-workers, family and old friends. This type of event provides a great recap of our year and our market. We truly love every part of what we do and are very fortunate to make a living doing the things we love.

To learn more about Glint and see some of our award winning work, go to www.glintadv.com, or give us a call at 817-616-0320.

Tuesday, March 10, 2009

Agency Perspective



I recently had the honor of speaking to the North Texas Verizon marketing team on "How To Work With An Agency." This was a very clever group of marketing professionals, not to mention very adept presenters. The forum started with the task of reviewing creative concepts in less than one minute and then pitching the concepts to the group. Of course, planning the situation, some of the boards had spelling errors, incorrect punctuation, etc. This was done to give them a different perspective and help us productively discuss the processes that make a good client and agency relationship.

The whole idea of the presentation was to learn to take a few steps back and recognize the marketing efforts created on their behalf are truly a team effort. Having an understanding that mistakes happen, to work through challenges constructively, and respect the efforts an agency undertakes to try and help clients are just a few of the points of instruction. It was also reinforced that the agency must have accountability and the client should not settle for sub par work.

The agenda for the presentation included role playing, the importance of creative briefs, interacting with the agency, discussion on what makes a good campaign, feedback to the agency, agency types and stories on nightmare clients. The feedback I received during the presentation helped me understand some of the challenges our clients may go through while working with us. This made the presentation as valuable to me as I hope it was to them.

The two main points of the presentation were the same points we like to remind our clients to apply to their marketing roles; 1. Be involved in the process, 2. It's not all about you. To learn more about the presentations we make as an agency, or our "it's not all about you" approach, go to our website at www.glintadv.com, or give me a call, Craig Lloyd, principal of Glint, at 817.616.0320.

Tuesday, February 24, 2009

Mental Sciences Institute


Glint Advertising has partnered with the Mental Sciences Institute at the University of North Texas Health Science Center. Glint has been engaged to develop initial identity materials for the group. The identity will have a professional and approachable feel so the audience can connect and relate to the programs they offer. The identity will also signify the beginning of a unified and consistent branding approach for MSI.

The Mental Sciences Institute conducts multidisciplinary research, and provides education and consultation in the mental sciences associated with human behavior. Through the MSI, UNTHSC will join a community of premier academic health sciences centers with active research programs in the mental sciences of human behavior.

The identity materials will be ready in early March of this year. At Glint, we are excited about the new partnership with the Mental Sciences Institute and look forward to helping them not only attain their goals, but exceed them.

Discover more about Glint and their partners at www.glintadv.com.

Monday, February 16, 2009

Glint Partners with Unity One





Glint Advertising has partnered with Unity One Credit Union to develop a marketing campaign that brings awareness to the Credit Union's offerings. The campaign will have a fun and engaging approach to help draw attention to the advertising so the audience can discover the benefits of Unity One. The campaign will also be the beginning of a unified and consistent branding approach for each of the branches.

In 1927, the Credit Union that eventually became Unity One Credit Union was created by a group of railway clerks with the great Northern Railroad located in Minnesota. This small group of employees recognized the need to provide an alternative to "for-profit" financial institutions who wouldn't make loans to people of average means and usually charged high rates and fees to those who did receive loans. Unity One works hard to provide you with the kind of top-quality products, technology, and service you deserve and they offer a wide range of products and services to meet financial resources effectively and economically.

The campaign will launch in Fort Worth, Texas and St. Paul, Minnesota. New materials should be ready in early March of this year. At Glint, we are excited about the new partnership with Unity One and look forward to helping them not only attain their goals, but exceed them. Learn more about Unity One Credit Union by visiting their website at www.unityonefcu.com.

Discover more about Glint and their partners at www.glintadv.com.

Thursday, January 15, 2009

Can Apple Thrive without Steve Jobs?


Mr. Jobs announced today he's stepping down from day-to-day management of Apple until June while he copes with a health problem he called "more complicated than I originally thought." The move came on the heels of months of speculation on Mr. Jobs' health, fueled by gaunt public appearances, his decision to pull out of the keynote for the MacWorld Expo last week and the company's vague admission last week that Jobs had been suffering from a "hormone imbalance."

Mr. Jobs led a turnaround at Apple starting when he returned in 1996, transforming it from a struggling maker of niche personal computers into a mainstream lifestyle brand that represents the best of whatever category it enters, from personal computers to phones to music players.

One could look at Mr. Jobs' other revolutionary company, Pixar Animation Studios, which has maintained its uniqueness after Mr. Jobs even after it was absorbed into the Walt Disney Co. Part of that was due to the Pixar creative team, led by Chief Creative Officer John Lasseter.

By most accounts, Apple has that team in place and Mr. Jobs' role is that of an editor, parsing the ideas brought to him by his team. Chief Operating Officer Tim Cook has led the company before, during Mr. Jobs' treatment for cancer; Jonathan Ive is the designer behind Apple products; and marketing director Phillip Schiller took Mr. Jobs' place delivering the keynote at the MacWorld Expo.

Most believe that if Mr. Jobs' absence is indeed just six months, there might be impact to the stock, but no impact to the brand. "If anything, it stirs up more buzz about him and the company and his role at the company, maybe to the benefit of the brand, but to the detriment of the stock," said Andrew Murphy, analyst at Piper Jaffray. Mr. Murphy said Apple has had a succession plan for some time, but hasn't made it public.

"At Glint we believe building a business around an individual versus a strategy is what leads to this type of turmoil. This may not be as significant as the media makes it out to be, however, as a company you always have to be prepared for best and worst case scenarios. To believe there is no plan for succession is absurd. To believe Apple may not thrive with a loss of Steve Jobs is very realistic. We always advise our clients to build their business around what their consumers need and want to see, if Apple has been and continues to do the same it should still thrive. We hope for the best for such an iconic leader. Regardless of Apple's future, you have to admit they've made a mark for themselves...or is that Steve Jobs... in history." Say's Craig Lloyd, principal Glint Advertising & Design.

Published: January 15 Advertising Age, edited by Glint Advertising & Design

Tuesday, January 6, 2009

DMI Technologies, Inc.


Glint Advertising has partnered with DMI Technologies, Inc. to develop marketing sales sheets to help define many of the services DMI provides. The sales materials will give DMI a confident and professional appearance along with detailed explanations of services. For over seven years, DMI has been designing comprehensive, integrated data, voice and video solutions to meet infrastructure needs. The design services range from riser cable and premise distribution systems to multi-floor, campus-wide and multi-facility environments.

New materials should be ready in early February of this year. Learn more about DMI Technolgies, Inc. by visiting their website at www.dmitechinc.com. At Glint, we are excited about the new partnership with DMI and look forward to helping them not only attain their goals, but exceed them.

Discover more about Glint and their partners at www.glintadv.com.