Monday, November 24, 2008

Lauren Holcomb

Glint Advertising & Design has hired Lauren Holcomb as a graphic designer. Lauren is an extremely talented and energetic graphic designer with experience in print design, pre-press, art direction, and multi-media projects. She also has a dynamic ability to grasp a clients vision and turn it into a reality.

Her support and experience will be a great benefit to the Glint creative team. "We are fortunate to employ some of the best advertising professionals in the industry. Our expectations are extremely high for all of our employees and Lauren has shown the characteristics required of the Glint team. She will be a refreshing addition." said Craig Lloyd, agency principal.

Learn more about Glint and their team by visiting www.glintadv.com or call us at 817.616.0320. We're continuing to add the resources necessary to provide creative, results driven advertising.

Thursday, November 13, 2008

Really, It's not all about you!

An effective marketing message is based on what the consumer needs to hear, not what the client wants to say. Although a little unusual, this approach ensures that an effective marketing message is communicated and consistently reinforced. However, taking this direction shouldn't exclude the client from the creative process. Their insight, knowledge and experience, provide the foundation for the development of a great marketing solution. This unique advertising approach allows an agency like Glint Advertising to not only work for their clients, but with them.

Everyone has ideas, you should pursue those that produce results. Learn more about this approach by contacting Craig Lloyd at Glint Advertising & Design. Discover us online at www.glintadv.com or call us at 817-616-0320.

Monday, November 3, 2008

Boost Sales In A Sluggish Economy

In most instances, the economy is viewed in extremes. It is either doing extremely well or depressively poor. In actuality the economy does ebb and flow and does have it's extremes, but not always to the extent portrayed through the various media outlets the public views.

That being said, a slow or "sluggish" economy is the best opportunity any small or mid-size company will have to boost sales and gain market share. In the advertising world, two significant events happen when the economy down turns. The first is the large corporations stop or significantly reduce their advertising efforts and as a result media companies suffer because many of these companies are their largest advertisers. This forces the media companies to reduce rates and willingly open themselves up for negotiation on rates.

Large corporations can afford this type of advertising reduction because they have such a strong brand. The brand alone can help them weather the down turn without significant effects. The small and mid-size companies cannot. Either there is not enough recognition of the company within the public eye, or even worse no one knows who they are at all. You can have the best products or service in the world, but if know one knows they exist it doesn't matter. In an economy of slow spending the unknown quickly disappear from the marketplace.

Smaller businesses are always reluctant to spend on advertising due to the multitude of expenses associated with it. In many cases, 80-90% of all marketing budgets are spent on media, printing and other deliverable costs. 10-20% of budgets are spent with advertising professionals who understand the importance of creating the right message, visuals and concepts to get the public to respond. You can create and concept the best marketing approaches all day long, but you must also produce and deliver them. When 80-90% of your budget sees a reduction in cost, the opportunities to start branding and gaining market share are significant. Your budget can do even more in a sluggish economy, it is also the most effective and affordable way to gain market share.

For those who are looking to whether the storm, good luck. For those ready to see significant growth in what is perceived to be impossible, be bold and gain, gain, gain. Not only does this approach work, Glint Advertising and Design was founded on it. Visit www.glintadv.com to learn more about our agency or drop us a line and discover how we partner with companies looking to gain market share and become the leaders in their industry.