Patty Marshall is Appointed to Super Bowl XLV Comittee

Glint Advertising's Vice President and Partner, Patty Marshall, has been appointed to the Super Bowl XLV Host Committee. The Host Committee is composed of North Texas business, civic, cultural, education and religious leaders and will help plan the events to comprise North Texas' first ever Super Bowl experience. The Committee will also help convey Super Bowl XLV's important messages to audiences and communities in and beyond the region. The Super Bowl will be played in the Dallas Cowboys' new stadium on February 6, 2011.

Our love of football and the Dallas Cowboy's makes this a very special appointment for Glint Advertising & Design and Patty Marshall. We are thrilled to be a part of this.

ABC's Extreme Makeover: Home Edition, may benefit Community Storehouse

The nationally watched reality show, Extreme Makeover: Home Edition, will be helping a family in Keller. This event will be located on the same road as one of Glint Advertising's non-profit clients, "Community Storehouse." Wall Homes, the builder that will be constructing the home, has partnered with Community Storehouse to help bring awareness to their organization and help them raise funds to find land and build a facility during this event.

Community Storehouse is a faith-based non-profit relief agency established in 1982 to serve the children in our community. Focused on providing basic needs, they help guarantee success in school and make graduation possible for children in the Keller and Northwest Independent School districts. During times of crisis they intervene to accommodate the needs of children. These needs include but, are not limited to: medical/dental care, eye care, prescriptions, school supplies, food, clothing, shelter, utilities, and counseling.

“Wall Homes’ commitment to being involved in the community is reconfirmed daily because of organizations like Community Storehouse. We are blessed to have the desire and ability to support the children and those who need help in our neighborhoods through the leadership of Community Storehouse.” Says, Erin Kolp, PR director, Wall Homes.

Please join us in our support by helping them find a building or land for future development or by making a tax-deductible donation at communitystorehouse.org.

Go online at communitystorehouse/extreme to learn more about this partnership. You can also contact Barbara Board, Executive Director for Community Storehouse at (817) 431-3340 or email her at ccsedo@yahoo.com.

More about the Event: Extreme Makeover: Home Edition to build house for family in Keller

KELLER — ABC’s Extreme Makeover: Home Edition has notified the Augustin family of Keller, Texas, that they have been selected as the recipients of a new home to be built for them at no cost by hundreds of volunteers in just seven days. The new Augustin home replaces an irreparably flood-damaged dwelling the family was forced to leave last year.

ABC’s Emmy-award winning hit reality show selected the Augustins as part of its current “Heroes in the Community” season. Amber Augustin founded the non-profit “Tiny Works of Heart” and Peter Augustin, a proud advocate for Amber’s foundation, also dedicates his time to Habitat for Humanity.

It was the premature birth of Amber and Peter Augustin’s son, Lane (now four), that inspired the Augustin family to support the March of Dimes, dedicated to the survival of premature babies, and to found “Tiny Works of Heart,” an organization that takes pictures of families and their fragile preemies at local hospitals free-of-charge. Amber, a photographer, provides recipients with treasured memories of their premature babies, many of whom have very brief lives.

To honor their tireless work with “Tiny Works of Heart” and Habitat for Humanity, Amber and Peter were selected to receive the Extreme Makeover: Home Edition house. On Father’s Day of 2007, the Augustin’s home and the garage that served as Amber’s foundation photography studio were flooded. Soon afterward, the family tried to save the house by removing the lower portion of the rotting walls and flooring. Without success, Amber, Peter, and their three children (Cameron, 16; Emily, 11; and Lane, four) were forced to vacate. Tarrant County and the City of Fort Worth informed the family that their home of 12 years must be raised more than one foot in order for them to live there again. Unfortunately, costs were prohibitive.

However, through the personal commitment of Wall Homes and their subcontractor base, Extreme Makeover: Home Edition, and hundreds of volunteers, the Augustin family will soon have a new house on the same lot where their current home still stands. The teams will demolish the building and erect a new one beginning today.

The tentative Build Schedule (all times subject to change):

* Monday, December 8: Knock Day. Media may arrive at 3:45 p.m. for a press conference with the family at 4 p.m. is planned for approximately

* at the home site location, 2880 Keller Hicks Road, Keller, TX 76248. Please note: the street will be closed, and security will instruct media members where to park.

* Wednesday, December 10: Braveheart Walk to kickoff of the build. Media check-in is at 8 a.m.; Braveheart Walk at approximately 9 a.m. Braveheart Speech by Steve Wall will follow the walk, then demolition will begin immediately thereafter.

* Thursday, December 11: Framing throughout the day, followed by non-stop building for the next several days and nights.

* Monday, December 15: House Reveal, also known as the time for “Move that Bus!”

* Tuesday, December 16: Press Conference at new home. Time for Press Conference will be announced later.

Cumulus Media, Inc. is Wall’s primary local broadcast group for the week of the build. Radio listeners can tune into The Ticket-1310AM, The Wolf-99.5FM, The Bone-93.3FM, and KLIF-570AM to get daily updates and hear interviews.

Super Bowl ads for 2009

Super Bowl regulars like FedEx Corp., Garmin Ltd., Salesgenie.com and General Motors Corp. are sitting out this year's football championship, to be held Feb. 1 in Tampa, Fla. But NBC says it is negotiating with other potential advertisers for the eight 30-second advertising spots that remain open.

NBC had a total of around 67 spots for Super Bowl XLIII and has sold about 59, or 88 percent. In September, NBC said 85 percent of the 30-second spots had sold for about $3 million each.

The National Football League championship is considered the premier advertising event of the year, and it often heralds new trends in advertising sales and styles.

Many traditional Super Bowl sponsors are staying on, including prepackaged goods and beverage companies and nearly every major movie studio.

At least one sponsor is returning after an extended absence: Monster Worldwide Inc., whose last Super Bowl appearance was in 2004.

Anheuser-Busch Cos. Ltd. is one company that's going to keep advertising. It bought 10 30-second spots, some of which will be combined to run as 60-second spots.

One ad features a Clydesdale who immigrates from Scotland. The horse tries its hand — or hoof — at different jobs ranging from racehorse to buggy puller with limited success, until it finds its true calling.

The spot's elaborate set included a turn-of-the-century New York streetscape with dozens of extras, overseen by top-shelf ad director Joe Pytka. The crew also shot on location in Scotland, demonstrating the extent to which Anheuser-Busch will go for its Super Bowl ads.

Budweiser ads in Super Bowls date back to 1975 when a hotrodding skier revealed she was a Bud girl. The self-proclaimed King of Beers has reigned over the alcoholic beverage segment at the Super Bowl since securing exclusive rights in the category in a 1989 deal set to last through 2012.

Provided by Associated Press, edited by Glint Advertising & Design.

Newspaper Ad Revenue Falls Nearly $2 Billion

Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America.

The historic drop resulted from a worsening economy that sharply exacerbated long-term challenges already confronting the newspaper industry, and it affected all kinds of newspaper ads. National ad sales fell 18.4%, classifieds sank 30.9%, and the biggest category, retail, slid 11.7%. Newspapers' online ad sales, where everyone is hoping some part of the future business model resides, accelerated their decline with a 3% drop. Online ad sales slipped 2.4% in the second quarter.

This fall's financial collapse affected only some part of the latest results. However, the rest of the year is likely to look even worse.

"This is good news for our clients and our ability to leverage marketing budgets. We have a great opportunity to help our clients gain more market share without increasing budgets. Our focus has always been on small- and mid-size companies that are looking to grow their business. In an economy where the big boy's and #1 ranked companies stop spending, they open the doors for their competitors, like our clients, to take control of their relative markets." Say's Craig Lloyd, principal Glint Advertising & Design.

Published: December 01, 2008 NEW YORK (AdAge.com) edited by Glint Advertising & Design

Pepsi Opens a Vein of Controversy

There's but one calorie in PepsiMax and, as we know, one is the loneliest number. So it only makes sense that a new flight of print ads show a cute but sad little personification of a calorie committing suicide in a few ultraviolent ways, including a gunshot, a hanging, self-immolation and even his slitting his little blue wrist with a razor blade.

Needless to say, message boards today have been popping with much anti-Pepsi sentiment, most of it centered on the claim that these kinds of ads are insensitive to the issue of suicide. You'll recall a few years ago General Motors got bogged down in a similar issue, when a Super Bowl ad depicting a robot considering suicide caused an uproar.

It'll be interesting to see how Pepsi, not exactly known for living on the edge, responds. (An e-mail for comment wasn't immediately returned.)

Article content pulled and edited from Ad Age. 12/2/08

Lauren Holcomb

Glint Advertising & Design has hired Lauren Holcomb as a graphic designer. Lauren is an extremely talented and energetic graphic designer with experience in print design, pre-press, art direction, and multi-media projects. She also has a dynamic ability to grasp a clients vision and turn it into a reality.

Her support and experience will be a great benefit to the Glint creative team. "We are fortunate to employ some of the best advertising professionals in the industry. Our expectations are extremely high for all of our employees and Lauren has shown the characteristics required of the Glint team. She will be a refreshing addition." said Craig Lloyd, agency principal.

Learn more about Glint and their team by visiting www.glintadv.com or call us at 817.616.0320. We're continuing to add the resources necessary to provide creative, results driven advertising.

Really, It's not all about you!

An effective marketing message is based on what the consumer needs to hear, not what the client wants to say. Although a little unusual, this approach ensures that an effective marketing message is communicated and consistently reinforced. However, taking this direction shouldn't exclude the client from the creative process. Their insight, knowledge and experience, provide the foundation for the development of a great marketing solution. This unique advertising approach allows an agency like Glint Advertising to not only work for their clients, but with them.

Everyone has ideas, you should pursue those that produce results. Learn more about this approach by contacting Craig Lloyd at Glint Advertising & Design. Discover us online at www.glintadv.com or call us at 817-616-0320.

Boost Sales In A Sluggish Economy

In most instances, the economy is viewed in extremes. It is either doing extremely well or depressively poor. In actuality the economy does ebb and flow and does have it's extremes, but not always to the extent portrayed through the various media outlets the public views.

That being said, a slow or "sluggish" economy is the best opportunity any small or mid-size company will have to boost sales and gain market share. In the advertising world, two significant events happen when the economy down turns. The first is the large corporations stop or significantly reduce their advertising efforts and as a result media companies suffer because many of these companies are their largest advertisers. This forces the media companies to reduce rates and willingly open themselves up for negotiation on rates.

Large corporations can afford this type of advertising reduction because they have such a strong brand. The brand alone can help them weather the down turn without significant effects. The small and mid-size companies cannot. Either there is not enough recognition of the company within the public eye, or even worse no one knows who they are at all. You can have the best products or service in the world, but if know one knows they exist it doesn't matter. In an economy of slow spending the unknown quickly disappear from the marketplace.

Smaller businesses are always reluctant to spend on advertising due to the multitude of expenses associated with it. In many cases, 80-90% of all marketing budgets are spent on media, printing and other deliverable costs. 10-20% of budgets are spent with advertising professionals who understand the importance of creating the right message, visuals and concepts to get the public to respond. You can create and concept the best marketing approaches all day long, but you must also produce and deliver them. When 80-90% of your budget sees a reduction in cost, the opportunities to start branding and gaining market share are significant. Your budget can do even more in a sluggish economy, it is also the most effective and affordable way to gain market share.

For those who are looking to whether the storm, good luck. For those ready to see significant growth in what is perceived to be impossible, be bold and gain, gain, gain. Not only does this approach work, Glint Advertising and Design was founded on it. Visit www.glintadv.com to learn more about our agency or drop us a line and discover how we partner with companies looking to gain market share and become the leaders in their industry.

Glint Advertising Ranked in Top 12

Glint Advertising & Design has been ranked as one of the top 12 largest advertising agencies in Fort Worth. Fort Worth Business Press, serving Tarrant County and surrounding areas, is a weekly business publication that lists the top companies in their respective industries along with current business affairs in the area.

This is quite a ranking considering Glint Advertising is in its 9th year. It's a great reflection of how far we have come and the partnerships we have made. Every past year has shown positive growth and we don't see that changing as we move forward. Without our partnerships, community support and the desire to do creative and measurable work, we wouldn't be where we are today.

It's a significant achievement to know we have shown the ability to rank and compete with some of the top agencies in the area. Learn more about the ranking at fwbusinesspress.com or visit our site at www.glintadv.com.

glintadv.com is new

Our new website has launched. After a soft launch in early October, our new site is ready. The soft launch was sent to 150 clients, friends, vendors and other business partners. Based on the comments of the group, minor adjustments were made to make the site a little more intuitive.

We are excited about the new look and the technology that was put behind it. View it yourself at www.glintadv.com and give us your feedback.The site finishes up a rebranding for Glint that started earlier this year. The change was motivated by the need to quickly show potential clients our experience, quality of work and conceptual ability. It's also fun to play and discover all the little nuances of the site. The site will be updated monthly with new content, additional features and current work.

Let us know your thoughts on what is provided on www.glintadv.com and it it is helpful. Are there things that you would like to see on the site that aren't currently there? In addition to being fun and visually appealing, our intention was to also make the site functional and helpful.

We're always open to constructive criticism. We'd also welcome the opportunity to review your sites and give our feedback. Thanks to everyone for helping us become a better agency.

Rayco Commercial Building Contractors

Glint Advertising has partnered with Rayco Commercial Building Contractors to develop marketing materials to assist in new business pursuits. For over 26 years Rayco has been charting a successful course of construction projects and looks to build on their experience to expand market share. Leveraging their current experience on the new Dallas Cowboy's Stadium in Arlington, will be another significant landmark to add to their portfolio of projects.

New materials should be ready late this year. Learn more about Rayco by visiting their company at raycoinc.com. At Glint, we are excited about the new partnership with Rayco and look forward to helping them not only attain their goals, but exceed them.

Discover more about Glint and their partners at www.glintadv.com.

Three Ways To Market

There are only three ways to market your products, services and brand. Emotionally, Factually or a combination of both. Consumers are bombarded by over 6,000 messages per day. Make what you say, how you look and what you offer be memorable. If your not remembered as on of the top 10 to 20 messages of the day, you may have thrown your money away. Consistency is also key, run your message at least 6 times through your communication stream to achieve top state of mind.

If your branding or marketing needs a review, let us know. We always welcome your input and are willing to offer ours. To discover how we have helped some of our clients become memorable visit us at www.glintadv.com.